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Welcome to our website

The AVIARD vision was founded in 2008 by Amani Simpson.
Created using the words AVIATE meaning to fly and HARD meaning to be solid and resistant to pressure.
We exist to empower young people to elevate their minds for success through Personal Development, Digital Media and Enrichment Experiences.


In 2019 we produced a powerful short film called ‘AMANI‘ about the true inner reflections of our founder Amani who was stabbed 7 times after intervening in a robbery. The film stars actor Joivan Wade (Shiro’s Story, The First Purge and DC’s Doom Patrol) along with an amazing support cast incl. Leroy Logan MBE and Chris Preddie OBE

Watch our 'AMANI' short film below:


Since release it has been viewed over 3 Million times on Youtube and continues to be used as a tool to challenge mindsets and raise awareness but most importantly to inspire change.
Amani’s profile has raised significantly and he continues to be a must sought after Keynote Speaker, Youth Coach and Consultant. He was recently shortlisted out of 28,000 applicants as a Positive Role Model at the 2019 National Diversity Awards and is an ambassador for the Mayor Of London’s London Needs You Alive Campaign.

We are currently visiting primary and secondary schools alongside partnerships with local authorities and corporates to offer Whole Year Group Assemblies, 6 Week Workshops and Adult Awareness Sessions. In just over 18 months we have directly worked with and spoken to over 25,000 young people!

AMANI Empowerment Programme ITV NEWS FEATURE